Google states that "while removing search results is inconsistent with Google's mission, providing no information (or a heavily degraded user experience that amounts to no information) is more inconsistent with our mission." Assuming that Google's only alternative was to refuse to censor their results, and hence be completely filtered by the Great Firewall, I would argue that that option would have been more consistent with their mission than their chosen path.
The absence of the world's largest, most popular search engine inside the Chinese firewall would have been as glaringly obvious as a pink elephant. The Chinese people aren't idiots,
they know their government censors information [breitbart.com], and they would know why Google had suddenly been blocked by the firewall. Word would get out, through the grapevine and other unofficial channels, and it might even constitute an embarrassing loss of face for the Communist party. Of course, the Chinese would much prefer that Baidu, Sino, or one of their own home-grown search engines be the #1 search engine, but they would still know that the only truly reliable search engine, the one that refuses to censor their information, was Google, and had been blocked by their government. Unlike Americans, the Chinese have long memories, and such an association would pay off in PR and face for Google in the long term.
Google on the other hand might take a stock price hit, but no investor could say they were't warned that Google might make decisions based on long-term considerations rather than short term stock-price-propping, or that Google's corporate values might sometimes conflict with the best interests of their stock price. However, such a move would certainly solidify the image of Google as a singular organization with the most honest and accurate search results worldwide, truly dedicated to its mission of organizing
all the world's information.
Furthermore, Google's refusal to cooperate with the Chinese Government might have opened the door for other search engines, media, and businesses to follow suit, and emboldened the Chinese people and businesses to demand more unfettered access to information and less government interference. Someone mentioned on
/. in a comment on one of the other articles about Google's recent decision that one problem that international businesses, particularly media, face in dealing with China is that they all deal individually with the Chinese government, and hence have little to no leverage. The Chinese government needs multinationals right now as much as, or more than, multinationals need China, but China needs them in aggregate rather than individually, so can take a divide-and-conquer approach at regulating them. What is needed is an industry organization, formal or informal, dedicated to upholding freedom of the press, to which all media companies operating in China can belong, a support network that mutually resists the pressure by the Chinese government on any one company to censor information. Google refusing to censor its results could have been a step in that direction, and if any company has the clout to the lead the formation of such an organization, it's Google.
So this appears to be an unfortunately wasted opportunity, for Google to make a strong political statement based on its values, that might have hurt it in the short term but most likely have paid off in PR and face in the long-term.
Google, we expected better.
--
All that is human must retrograde if it do not advance.